Dr Patrick Blum is a Managing Partner of the inside Business Group, a leading company for e-learning and blended learning in Germany working mainly for insurance and finance industries. He is a corporate learning expert and his work synthesizes concepts from the fields of computer science, instructional design, and cognitive psychology. Over the past twelve years, he has designed and developed e-learning and blended learning scenarios, online assessments and certification programmes, knowledge management systems and game-based as well as simulation-based learning applications. Dr Blum believes in learner-centred learning approaches and concepts of content-driven or goal-driven design. Dr Blum is a regular speaker at international conferences and member of several committees of international conferences on e-learning.