Dr Patrick Blum is a managing partner of the inside Business Group in Aachen, a leading company for e-learning, blended learning and performance support in Germany. He is a corporate learning expert and his work synthesizes concepts from the fields of computer science, instructional design, and cognitive psychology. Over the past sixteen years, he has designed and developed e-learning and blended learning scenarios, performance support systems, online assessments and certification programs, knowledge management systems and game-based as well as scenario-based learning applications. Dr Blum believes in learner centred learning approaches and concepts of content-driven or goal-driven design. Dr Blum is a regular speaker at international conferences and member of several committees of international conferences on e-learning.