Pierre Mora

Pierre Mora is associate professor at BEM Management School of Bordeaux – France. His main teaching and research areas are Wine Marketing and Strategy for Small and Medium size firms.His teaching experience is focused on Master and Undergraduate. He is invited professor in various universities in Europe, Asia and South America.He is the author of 9 books on these topics and various academic papers and case studies.In 2004 he won an award at the European Academic Software Awards, with the Wine Business Simulation called "The French Paradox".