Fireside Chat: The Evolution of the Mobile Student Journey at WHU - Otto Beisheim School of Management

Over the past two years, the student journey has had to evolve. From student recruitment to onboarding, through the academic year all the way to graduation. With the implementation of their app, WHU - Otto Beisheim School of Management has taken their student journey mobile. From student recruitment to onboarding, through the academic year all the way to graduation. We interview them by the fireside about the evolution of their mobile student journey and what is still to come.
Learning Outcomes:
- Why the student journey needs to evolve
- How mobile adds value to the student journey
- How to realise the evolution of your student journey

Andrew Taylor

Head of Growth, Ready Education

Eva Kohl

Director Digital Strategy & Assistant Dean, WHU – Otto Beisheim School of Management, Germany