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Interactive Breakout Session BUS54

Building an Organisation Learning Brand

Date Friday, Dec 2  Time   –    Room Tegel

As people, we invest in brands that align with our identity, purpose and values. We desire autonomy, personalisation, bespoke experiences and craftsmanship. We are increasingly selective of what we consume in a ever-expanding volume of options because of the intangible benefit - it says something about who we are. Talent is similarly challenged with the plethora of publicly available free and paid learning options which compete with corporate education opportunities. So why is workplace learning still produced like assembly line output? Why do we still "train" people instead of engage them or learn with them? What do your learning programs say about your organisation, leadership and career development when you are not in the room?

A compelling, relatable, human learning brand is as important as the product or service you offer your customers. In our digitally transforming world, where agility and innovation are disrupting entire industries, there is mounting pressure for corporate learning functions to show ROI for their talent and a more direct link to business value creation. A strong learning brand does both and, creates curiosity, credibility and cultivates stronger partnership in achieving business results, influencing employee engagement and attracting top talent. Everybody wins.

How we will help you get there in this session:

  • Define two types of internal brands in an organisation: learning brand and employee brand
  • Discuss trends in the future of work and why this branding is critical for the modern learner + future of work
  • Identify elements of effective learning and employee brands
  • Share the top 5 things you can start influencing today to build a learning brand worth amplifying beyond the classroom

Moderators

OEB speaker Marcia Conner

Marcia Conner

Managing Director, Consultant, USA

OEB speaker Salima Nathoo

Salima Nathoo

Global Learning Leader & Futurist, Global Learning Leader & Futurist, Canada